I.F Business

Start here

How to go about it: just go from top to bottom, the most important thing is to take action when you get to each actionable step stage. If you don't it's hard to learn without having any experience to go further. Especially the first actionable step.

What To Sell?

  • Landscaping- lawn mowing, weed removal, trimming, etc

  • Car Services- inside detailing, outside washing

  • Interior Home Services- Cleaning

  • Home Decoration- holiday themes, seasonal themes

And you can get really creative with this. Always have in mind, will people buy? Can I teach this to another person (how to sell and fulfill the service) and is it a scalable?

Foundation-

This is the foundation of any business. The problem you solve, I solved depressing views and nasty gutters or window and gutter cleaning. And you can (and should) copy this, this is a local service and there's enough room for about 20 businesses doing the same thing in most cities. Do not worry about saturation in your city, (that also shows there's more demand.) When you have a service to sell that is better valued than your competitors, you will do better than them and slowly take their customers away. Most people don't actively go out of there way to find these services, but when presented in front of them at their door, that's when their most likely to buy, or when you get a referral (dw I will go over this too.) But if you don't want to do window or gutter cleaning, that's ok, my goal isn't to make you sell something you don't want too, there's a lot of choice, I do not like them as much as these two but they are honourable mentions to them. But I would recommend you stay away from things like installation of anything, construction, roofing, etc. Because they are too hard to scale, hard legally, very expensive, easy to mess up, hard to unmess up and the list goes on, it isn't a good business for a first time, on the side or if you aren't highly educated in construction. The way I came up with mine was. - How easy is it? Can I scale this? Can I teach this? Would someone buy this? Can I sell this door to door (d2d) and maybe a few more similar if you come up with it. And here are some more examples.

How To Sell

Please do not listen to anyone who promotes high pressure sales or anything unethical and immoral.

We'll start off with the outline of the pitch-

Say hello genuinely and introduce yourself and the name of your business- Tell them what problem you're solving and how they benefit from it emotionally. Every sale is based on emotions- Tell them a price and give them free bonuses or more value. Here is when real objections come up, use A.K.C, Agree with them and understand where they're coming from. Kill their objection, give them a solution to the problem(s) they have and close them again/them for the sale again and give a call to action, like "we just need your address and an email?"

There are times when you give your pitch and the customer is sold right off the bat, and those are really sweet to get, but the majority of the money comes from objection handling, or turning the maybes into yesses. When someone is on the fence or has a genuine problem holding them back, that is an objection, and you handle it by solving the real problem. Sometimes people say things but the real problem is still hidden. This is why I don't have locked and loaded objection handles anymore- You need to understand to be understood. If you actively listen to what someone says instead of think of a rebuttal you will be get more sales than everyone in your field.

You will get told no more than you get told yes, it's a harsh reality but one yes does more than a million no's. If you get told no you are in the same position as before. You need to accept rejection and just understand that it happens. Every no is one closer to a yes. And if you let the no's get to you, that's when you ruin your own day. You are in total control of your mental (what goes on inside your head) you can control your emotions, please stop letting them control you. Never let your emotions affect you, your enthusiasm or any aspect of your life, otherwise your team will sense that and people learn through example and what they experience. Just accept the no, and wish them a good day.

The most important part of communications is your body language and tonality. This is the foundation to really set your words up to have meaning and impact. When you talk, make your tone like a rollercoaster ride, have moments when you give someone a deal and extra value- you lower your voice like your telling a secret. Or when you're saying hi- you make your voice higher and more excited, like when you're saying hi to your best friend (sorry if you have no friends.) Or when you're objection handling- you soften your voice and give a tone of understanding. And with body language, I am very open. I stay a few feet away from the door, turn your body to the side, facing someone directly can come off as intimidating. And I stand tall, proud and confident. I also talk with my hands so they have something to do- please don't put your hands in your pockets, they do not trust you yet so they don't know what you have in your pockets and it distracts them from your pitch.

The thing you should have in mind during every sale is S.E.E. or smile, eye contact and enthusiasm. If someone isn't smiling and excited when talking to me about something I should buy, I won't buy. So you need the enthusiasm to show you aren't depressed about your service and that it genuinely is something that makes people happy. The smile and eye contact show that you aren't just talking to them to make money. These three are the things you need in every interaction to have someone think "this guy is actually really sweet and genuine, I like him."

Try and match the customer, if they're super hyper, be as hyper as you are, if they're quiet be as quiet as you are. Don't over do it though, still be genuine about it but show that you're similar. Everyone likes their traits in others.

Always be nice, genuine and friendly. If you are arguing with people, that'll just ruin your own mood and people talk more about bad service over good service. If someone says no rudely just dismiss it because no one who's life is going good is being an ass to others. Your life is better, please just move on from assholes.

There is so much to learn about sales, I will always update this and teach what I think will make the biggest impact on your sales. I would recommend learning as much about sales as you can and not only from me, of course I have many videos going over different aspects and they're great to learn from. Another great way is by watching/listening to others too. My favourite in the sales space are- Jordan Belfort, Dale Carnegie, Grant Cardone and Alex Hormozi. They all have great books, podcasts, or videos you can learn from for free.

The most important thing is to want more. If you tell yourself after every yes and no " I want one more" you will get one more. If you go from home to home just thinking about whatever, it lowers your enthusiasm and you stray away from the main focuse

How to sell-

Objections-

Get told no-

Hidden

language-

S.E.E-

Mirror-

Genuine-

Mindset-

Setup Your System

Your system is your pay structure for your employees, the equipment you have, what neighbourhoods you sell in and the actual work day for you and your employees, how you're going to take payments, and when and how you will meet with the team to build your company culture.

If You're planning on doing this solo or with a small team you still need a system.

The first thing you should figure out is how you'll schedule customers and take pay. we tried doing same day at first but it doesn't work on scale because then you keep your cleaners waiting around since you have nothing lined up. What worked for us was doing next day scheduling, I or one of my reps would sell a customer and tell them we will come tomorrow at around the same time or whenever we could fit them in. Use a scheduling app like google calendar, calendly or any of the other services where you can let your sales set a specific date and time so you can give the cleaning rep a set time and date for when he's working. You should also send a reminder or a email after they say yes to the deal, and let them cancel if they want online, otherwise they'll put a note on their door and your time just gets wasted. Always take payment after the job is done and they're happy so they can have some kind of guarantee and they know they won't be scammed. Obviously you won't do anything like that but it just gives them a bit more confidence in saying yes. And for pay I used cash and E-transfer (bank transfer) and the way I accepted card was using square (you can find it on amazon)- they have portable card readers that connect to your phone so it's really convenient. The reason I use square is because they are the only payment processor who has something like this. The way I come up with prices was based on how many windows, how big and how hard the job seems. Always charge more than what you think it's really worth because this will incentives you to make sure the job looks better at the end, give them more value and make them happier. Please never discount yourself, give more bonuses. And please do not compete on price, that gives everyone less pay, you aren't incentivized to do better, make them happier, your service goes down and your team feels less valuable. Charge $50 more than you would originally charge always, no one will lose with higher prices. And every small business that competes on price always losses on a long enough period because they have no profit. The best way to make more is charge more.

If you aren't a one man or two manning with your business you'll need to come up with a pay structure and then how to payroll. Last year I paid everyone in cash and it was a mistake, because I didn't grab their social security numbers so I couldn't write that off on taxes. You can set a legit payroll software up but I haven't found many yet that allow you to pay based on commission. One way my mentor taught me is to ask the employees to send you an invoice from square, stripe or any other payment system so that you have a way of proving you paid them.

You need to make your pay structure clear just so no one gets confused or comes at you for miss paying them. The way I had mine structured was Sales reps got 30% commission for each sale, cleaners got 30% commission for each home they cleaned. And I got the remainder of the 40% for expenses, and personal profit. This year I'm changing it because I was paying too much... Now I lowered everyone to 25% and I have the 50% for profit (as a business owner, there's nothing wrong with profiting more than everyone else) and the expenses, like equipment, insurance(you don't need to worry about anything legal related until about $10K or a month in) etc. You can pay cleaners or the person who's fulfilling the service hourly, but that doesn't incentives quick work, so that slows you down and they make less with hourly. With commission they do the work nice or do it twice. If you get called back out, they fix the mistake without extra pay. For sales reps you have to do commission or else they won't care about getting more sales. If you want a book keeper( I did it myself) I would just tell your girlfriend to do it for free or very little pay. And if you want a manager to be more passive and free with your time I would pay them a percentage of profit or gross(total sales) I would say a quarter of profit or 10% of gross.

For equipment, I started with $100 in equipment from canadian tire and scaled from there using profits I made. if you're gonna do window cleaning, all you need in the beginning is a bucket, a solution(dawn dishsoap actually works really well) a window washer brush, squeegee, a blade to scrape, clothes and a pole to be able to extend the brush and squeegee. And then obviously you get better and better equipment as you go. In my city there's a store that's meant for professional cleaning supplies and that's where I go. I used to buy good equipment online but if you need something quickly you need to have a go to place. You can find them on by searching, cleaning supplies. A good online place is Tuckerusa or Tuckercanada when you have more money or Ettore(my favourite) if you want basic but essential supplies. If you're gonna do something besides window cleaning I would watch a youtube video or two on what you need.

When it comes to tracking where you've sold, worked in and finding where to sell next, it's pretty simple. The neighbourhoods are the very newly built homes because these people care very much how their home looks and neighbourhoods that are about 50 years old because these are elderly people who need our service the most. So check on google maps or just search up neighbourhoods that fit either criteria and then use google mymaps to mark which area you're going to sell in, it lets you colour in certain areas and then you screen shot it and send it to the sales reps so they knock a specific area and you never knock the same place twice. Please stay away from lower income areas or the ghetto. The only time I had a hard time and someone was giving me crap was in the ghetto. There's nothing wrong with the majority of them, most of those people are not bad people. But the bad people you don't want to run into are in those areas.

Having an involved team is so important, the reason most people don't quit their jobs is because of the people they have around them and how fun it is. I do not have a office or a physical location to meet. At first I never met up with the whole team at once, and that is a very big mistake because you can't go over your expectations for the day, the goals, appreciation for everyone and no one gets a good start with everyone. What I do now is invite everyone for breakfast at a cafe close to where we'll work in for the day at 10:00 am and then we finish and head out by 10:30 and I set 6 hour work days with a half hour break for lunch. So we leave at about 4:30. Everyone meets there on time(we'll go over later what to do if they don't show up.) And then everyone with a car takes the rest with them to the turf(area you'll work in for the day) and just go from there. At the end of the day everyone goes into the cars and the drivers can drop them off at a bus stop, train station or they can get picked up.

Building company culture is important if you have more than just yourself working. Allow everyone to be themselves and socialize with everyone, it's ok if people are better friends with other workers over you the boss. Set up events like bbqs, paintball tournaments every now and then if your team makes a certain amount of money for you. Reward them for good work and they'll love you.

The first thing to do is proof of concept- Go and knock on 100 doors and give each person the basic script, enthusiastically, and with high belief. And then go out and fulfill the service after they buy. Please do not go further into the business until you have sold at least a few jobs.

Actionable step

Pay+

scheduling-

Payroll-

Equipment-

Keeping track-

The day-

Culture-

Increase your financial IQ-Robert Kiyosaki

$100M Offers-Alex Hormozi

Start Your Team

You should not read or view on if you haven't done the above steps, everyone says this and everyone ignores it, but please just take action on the first 3 steps we've talked about, because that is how you make more money, not by learning more than you need, the right advice at the wrong time is useless. Please go out and knock on those doors.

Now that you have something to sell, and you know how to sell it and make them happy, you can delegate and teach others how to do both parts of the business and you are now only responsible for teaching, placing people into positions and expanding your business.

The way I got my first employee was by asking my best friend. (be careful hiring friends) this can potentially ruin your friendship if you end up firing them or they start envying you or a million other reasons. But that was my first employee but I fired him after a few work days because he just wasn't good, just because they're a good friend doesn't mean they'll be a good worker. The next hire was an acquaintance at school, and here is where I really scaled. After hiring him we worked and he was good, I then asked him if he has any friends who he would want to work with, I then told him I would give him $100 for each person he brings to the team who could stay on for 30 days. you can play around with this number but that's what worked for me. And this isn't a pyramid scheme, these bonuses were not the main way they make money, it's just an incentive for helping you and the team.

I would not recommend job ads in the beginning, especially if you're younger because you have no insight on how the other person really is until you hire them, with friends of friends you get a similar person. If you have an assistant or a manager you could outsource the screening to them if you do job ads, this is what I do now too. But your good friends are the main foundation for your team. Please do not hire people based on what they say, the most unambitious, ghetto, lazy, etc people I've hired had all described themselves as the complete opposite as what they are. Train people for a week and if they aren't good fire them, do not think to yourself, I can change them and make them money machines, it doesn't happen. It's better to have 3 quality employees over 10 mediocre employees.

My biggest mistake was slowing down on hiring, especially when you pay fully commission you can afford it, and the more quality people you have, the more work gets done, sales get made and money comes in. Please do not hire any gangster wanna be's, idiots, crackhead looking mother f*ckers, people who can't speak clearly, etc. There is no excuse for having that on your team.

Triangle-

Stay away-

Actionable step

Write down the names of everyone you think could either clean or sell, call one at a time and the first to say yes, tell him to go out with you the next day you're selling have a job lined up.

In general you want someone with a similar mindset, work ethic and beliefs as you otherwise it won't work. if they're selling you need to have made sure it's the right person, because they will have to put in time outside of work to learn more or else they will just be mediocre, making mediocre money and they will be a hassle to deal with if they can't put in the time. And cleaners need the same traits, they just will not do as much work outside of work hours. Small tip, try and find cleaners with cars otherwise it'll be too hard to scale up in equipment if you don't have a way of transporting the equipment.

Get-

Teach Your Team

Now that you have one person you need to teach them the essentials and allow them to learn for themselves on top of that through experience. If they're cleaning, it's really easy to learn. But if they're selling it will be harder but more of a payoff if done right.

The way everyone learns is through example, I never let anyone train people I want on my team, I am the only one who trains because you cannot allow others to set your expectations. It should only take a week or a few days to train one person for sales and it should't take more than one for cleaners. Always tell them to learn via youtube and on their own time too because the more they learn the more likely they are to actually make money. The top 1% of salesmen make 99% of the money. If they can't learn persuasion and dedicate themselves to it, they won't make it. So please make sure the salesmen on your team have high expectations for themselves, aren't trying to make a basic wage and they're action oriented. If they aren't then it will be an employee who either quits or gets fired and it's just a waste of everyone's time and energy.

What you need to dig into a sales reps head is- it's a numbers game. if I talked to 100 and you talked to 10, I'm getting more, and vice versa. The big thing after that is they need to keep their head up, if they get emotional after people say no, they won't succeed. It's not "either you're born with it or you're not", it's a learning thing and with more no's they build the skin. They just have to go through the hard part before they get some success. So they need longterm thinking. And everything you want in your employees, you need to have in yourself.

You need to be willing to do everything you tell others to do. If you don't you build resentment in your own team and you start killing your business inside out. Outside of training employees, every now and then I would go out and sell with another rep who's having a bad day and I just give the deal under their name. Or I would go and clean with the crew and leave the full tip for them. Show them that you don't see yourself as too good for the work or above them.

Learning-

Big points-

Example-

Every morning too when I'm with everyone, that's when you motivate, give them tips and go over mistakes. When you're teaching, always share as if they are super emotional. Don't blame them, give them the advice indirectly. I would 100% recommend the book how to win friends and influence people to everyone. It's a very short read and it is my favourite book by far. A lot of the time when I fix a mistake for someone else I tell them I used to always make that mistake and that it isn't a big deal. When you teach them and give a good feeling at the same time, they actually learn and work harder because they like you more by the way you treat them.

Be understanding-

Actionable step

Now take your first cleaner or sales rep and spend the day showing them your process and be personable. Explain to them why you do each thing you do so they can give a reasoning to the things you're teaching. Do this in a real setting, either while you're going d2d or cleaning a home.

Become A Respected Leader

Something I regret is not taking fitness serious, because I was a short stick last year and when you're younger than everyone who works for you and you're smaller than them it could be harder for them to respect you. I managed around that even at 115lbs at the time. Your physical presence does matter but the main thing is how you carry yourself.

In terms of respect I was a man of my word, as soon as you go against your own word, you lose their respect. So always make sure you do what you say you'll do. And whenever someone doesn't do what is expected from their job, you need to address as soon as you notice it, regardless of infront of a customer or infront of the rest of the team, you need to bring up what they did. Say they're late, you bring it up, "why are you late?" and if they give an excuse, "sorry there was trafic" dismiss it, "so? You need to figure out a way to get your shit together, you're making us look bad by not caring" and if it happens again, do something, obviously no one is reacting like that to someone late in traffic but it's to give a point. Depending on how bad it was you have to fire them and make an example of them. As hard as it is, the thing that'll make others respect you, is when you stand your ground, show you are a man of your word and that no one has power over you.

I'm not always like this, only when it is necessary, most of the time I am laughing with them and being their friends. You should too, be cool with the team. If you're always a grouch who can't show appreciation and only nags, they will leave you and you miss out on your goal.

Be yourself and when the time comes, keep your word and show that no one has authority or power over you, even your feelings.

The biggest differentiator between a respected leader that has people listen to him and someone who's unrespected who no one listens too is emotions. The most powerful part of our brain is our subconscious, and if we can't control it we fall victim to it, think of the subconscious as your monkey brain, it knows how to fear, flee, freeze, and fight. It essentially reacts instead of responds to situations. The honest fix to it is you have control over your thoughts and emotions, they can get control over you but that's your responsibility to not let it. Just think logically, creatively and respond to situations, please do not react based on how you feel.

Your word-

Monkey-

Actionable step

This is less actionable but something to work on over time, be in a conscious state of mind, pay attention to your thoughts and control them by asking "what is the best play here?"

Scale

Please never stop scaling. That was my biggest mistake, slowing down on hiring employees, getting more sales, putting in more time and money into the business and wanting to maintain the current level of success. If you aren't growing your business will start dying.

When it comes to your team, you need more sales reps than cleaners, especially if they're newer to sales because they won't have the consistency to provide enough sales to give to the cleaners and since the cleaners don't have as much potential to get sales they're gonna be left without money and they'll just quit.

More sales-

The biggest part of scale is education, buy a course or two on sales and let everyone watch it for free through you, go to a seminar and invite everyone. The reason sales reps don't sell as much as they can is because they don't know something or they aren't going hard enough which is something they can learn by improving their mindset.

Learn-

As long as you keep growing your team, making them smarter, upgrading in equipment and showing them more and more appreciation that is all the scale you need

Adding on to scaling, this has to be something you want. You need to shift your mindset from I just wanna have a lot of money and living my dream life to I'm going to get there, I want a lot of money and once you get there you keep going.

The scale is business oriented and you can achieve it by delegating everything and eventually your role so it grows always. But this is the mentality of it, I cannot make your goals and change your mindset, I can show you how but you must be the one to make the shift.

The most important part of this is to never take no for an answer. You will have doubts in your life, relationships and business, but it is your responsibility to see yourself as the exception. Because you will be the exception to the rule if you keep your mentality in check. Never doubt yourself, as corny as it is, you can do anything you put your mind too. Think about your life, you have been through so much shit that no one else has, so why can't you go through everything else too? Please if I can leave you off with one thing, always stay true to the goal you've set yourself, the people you do it for, and the life you want to live.

Mentality-

Win-

What's Next?

Now what do you do once you have everything setup, you're making good money, you've delegated each part of the business, and you're growing?

The answer is fairly simple, now you only do what you like. Do you want to start a new business? You can. Do you wanna start another team? You can. You are now at a point where you can do whatever you want. Obviously I'm not talking about degeneracy but now you focus on making this better however you feel you can.

In all honesty depending on your goal, you'll either keep scaling or start something new on the side and slowly start building your portfolio like this.

Dealing With Disrespect

It's not easy to tell someone to watch themselves or stand your ground, a lot of us especially now haven't had as much confrontation in our lives so we don't know how to react or deal with it.

The first step, is to not let it slide regardless if it's a new employee or someone who's been on the team for a really long time. If it's a customer, regardless of who's right or wrong just keep them happy, or if they haven't bought yet, just don't work with him. But with employees you need to shut it down quick or everyone loses respect for you. How do you stop it?

What I say and a bit of an outline I follow: "Don't ever talk to me like, ever. I don't care if you're having a bad day or some shit just happened you don't ever talk to me like that, you can go find another job if you wanna talk like that" usually people just say sorry and I keep going "No, don't back down now, you did that intentionally and consciously, I'm not doing this to disrespect you, I'm doing this because that's not ok to do ever, does that make sense?"

And if they do it again or just laugh at you, cut them out of the team because there's no excuse for that type of behaviour. Even if that's your only worker, I did it too. 1 good person is better than 10 bad. And cutting out one bad, disrespectful or just stupid person will increase your sales, revenue, and everyones work ethic and results.

Don't allow it-

How-

Again?-

Accept Rejection

Every person who has a life worth living has been told no a million times before their big yes. You need to accept the fact that you will get told no, you will be rejected but always remember, there's always another home to knock on. If one person says no, there's still 50 more people in that block.

If you don't learn to accept rejection you'll just live an average life like everyone else and get a salary job. I have nothing against that but it I don't think it's your goal if you're in here.

Accept-

Or else-

Motivation/ Goals

The way I stay motivated all the time is by having meaningful goals and giving them a reason to chase.

One thing I'd like to say is, you shouldn't do something because you "have to" if something feels like that don't quit or stop but see how you can change how you view it, do it differently or replace it with something that gives you the same or similar results.

When it comes to setting your goal(s)- make this about yourself. As "let's sing Kumbaya and hold hands" as this sounds, what I'm telling you is what I did. And it worked. When you set your goal forget how others will view you. Do not go for the Lambo unless you want the Lambo. Don't only focus on money if it's because someone told you that money is the only thing that matters. Go for the money to set your life up. Go for the Hellcat because you love fast cars.

For me, when it came to this business, like I've said, I don't care about clean windows or gutters. Yes I know how to clean them and everything about it but I don't wake up dedicated to clean a lady's window. I love being a leader, teaching, and being in charge. There's a certain feeling you get once you show up on a job site or see one of the employees for the first time of the day and they (to a degree) see you as above them.

Actionable step

Grab a notebook, piece of paper, sticky note or any type of paper you can keep and a pen, then write in past or present tense your goal, why you want to achieve, and when. Do this for daily, weekly, monthly and even longer term goals.

As you know, when you write something down instead of type or say it in your head it engages your brain in what's being written. And when you write in present or past tense it sounds like you've already accomplished it and you condition yourself to know it over time and once you know something over believe, that's when it comes true. Stop believing you can do it, start knowing you can do it.

Want to-

Why-

Meaning-

Money management

Although I made a lot of money, I wasn't the smartest with it last year. I fell into the trap of "spend it, you'll make it back anyways" and that is stupid. The other money mindset that others fall into is the penny pincher save like there's no tomorrow.

What are you supposed to do? Like I say a lot, maybe too much. The answer is always somewhere in the middle- Please don't cheap out when it comes to buying equipment, food, or experiences for the team. And you should enjoy the fruits of your labours with your friends and family, but don't be stupid.

You should set systems and budgets for yourself. From however much the profit is, in the beginning put it all back into the business: employees- making them happy, equipment, ads(optional,) anything that saves you time, bonuses, and essentially anything else you think would boost your revenue. After a little bit you should get to a point where you get to keep half the profit, for me this came after a few months.

Spend-

Also figure out a personal plan for your money. Not the business but the money that comes to you. As much as I invested in the business I still had money for myself to save so I could focus on youtube over the winter and some small investments in crypto, gold and stocks. Honestly find somewhere to put your money so it goes up in value and so you can't just spend it if you want.

Invest-

Your money-

Firing

Firing employees somehow always brings in more money than if I had just kept them in.

I'll keep this simple, if

  • They are disrespectful to you or others

  • Aren't team players

  • Seem like they've changed negatively

  • Don't listen and change when you talk to them

  • Can't listen

    Fire them.

A basic script my mentor gave me. Also it doesn't matter if you fire over phone or in person, or even text if it's hard for you.

Hey ___

This isn't gonna work anymore,

You just aren't meeting clear expectations and making it harder to work.

(Also go over everything they did wrong so they can at least learn)

I wish you the best and hope nothing but the best. I'll send your final pay tonight.

Have a good one.

Just keep it simple, honest and genuine.

Also don't worry about firing people on the spot. If they want to disrespect you or go against what they've taught they're asking for it and you need to do it to establish more credibility.

Fire if-

Template-

Keep in mind-

Fin